PROJECT
MAIN BEACH PARADE
Architecture
In progress
Brisbane
Multi Residential
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Client:
Heran Group
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Location:
Gold Coast, QLD
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Size:
54 Apartments
A magnificent beachfront site, located on Woodroffe Avenue and Main Beach Boulevard, the tower occupies a prominent corner in the prestigious suburb of Main Beach.
The building’s design is “of the beach” establishing a close relationship to the local natural context and further reinforcing the local identity of the suburb Main Beach.
Daniel Hudson
Director
The articulated form of the tower depicts a series of overlapping organic façade elements enveloping the apartment interiors, mimicking a sea shell’s role in protecting its resident sea creature. The interplay of these façade elements provides contrasting shadowing, light and movement at varying scales which will result in an expressive and activated architectural form.